Jul 1, 2023

Spark Joy


While safe neutrals will always be closet staples, the message for July fashion is Go Big or Go Home!

From Coastal Cowgirl to ’60s Groove to Ballet Core – it’s all on the table.

“The biggest trend we are seeing right now is the Coastal Cowgirl trend and it is essentially coastal-like fabrics such as gauze, linen, light knits and sheer fabrics paired with western accents like cowboy boots, western style hats, belts and denim,” said Alicia Taylor-Printz, owner of SoBo Boutique on Ninth Avenue in Pensacola. “The two staple pieces for Coastal Cow girl are cowboy boots and button-up dresses, tops or sets. Coastal Cowgirl is huge right now because it is a gateway for so many other aesthetics. You can also have Boho Coastal Cowgirl, French Coastal Cowgirl, Vintage Coastal Cowgirl and more, all you need is cowboy boots.”

If cowgirl is not your vibe, July offers many other style options.

“Another trend we are loving is Ballet Core, which is tons of tulle, ballet flats and fit-and-flare dresses or skirts,” Taylor-Printz added. “Get yourself a linen set, or dress, that can be easily dressed up or down. A light weight button up top will be a go-to piece for your wardrobe.”

In addition, look for metallics, soft tulle, denim, linen, cotton, florals and retro ’60s inspired prints, said Taylor-Printz.

“Metallics are super in trend right now, from handbags to shoes. Any type of shoe such as cowboy boots, heels or sandals that involve metallic silver, gold, fuchsia or chartreuse are going to be a staple piece for any outfit. Those shoes also will carry throughout the seasons and same goes for the handbags. Also rattan belts, bags and shoes are still hanging in strong,” she said

Make a colorful retro statement and spark joy in this Olivaceous jumpsuit, $74. For an extra dose of wow, wear it with fuchsia metallic heels.
Go everywhere this summer in this trio! Wide-leg pants are all the rage, and these pleated pants by Mustard Seed in oat, $66, will team with almost any top. Bustier top, $46, is by Wishlist and cool lace tie wrap top by The Why, $54. At right, matching sets are a 2023 sensation and linen is the Gulf Coast's favorite summer fabric. Wear this set by Wishlist, $96, together or seperately.