Top 10 Beauty Trends of 2025
By Leslie Peck Photo illustration by Elizabeth Meyer
Reflecting on the trends from this year, the beauty buzz is alive and well. Innovative ingredients and product experiences create go-to glam that will take us through the end of this year and into the next. With so many different products available and education right at our fingertips, anyone can have that just-stepped-out-of-the-spa-and-salon look for every occasion.
1. Natural and organic ingredients: The beauty marketplace is flooded with products, but more than ever, consumers are becoming savvy to what they want and the ingredients they don’t want. Learning what your skin is sensitive to can help alleviate unnecessary irritation and breakouts. Once you eliminate ingredients that don’t work for you, your beauty regime will be simple and productive and give you the look you want. Always read labels and ask questions, and you will find the products that work best for your skin.
2. Glowing skin: Ready, set, glow! One of the biggest trends is healthy, glowing skin. This comes from the condition of the skin, not layering a bunch of highlighter onto the skin. Regular exfoliation and hydration keep the skin free from a build-up of dead skin cells that leave a dull finish.
3. Pearl, chrome and embellished nails: Nail art has definitely made a statement this year and becoame an accessory to any outfit. Technicians have stepped up their game, creating 3D finishes in every color, chrome and pearl finish possible with themes and embellishments to fit every holiday and occasion.
4. Personalized experiences: Shopping for beauty products can be overwhelming. There are more and more companies creating digital AI experiences to “try on” products virtually to help make decisions on your own. Although, one on one personal assistance will remain the favorite choice when trying out new products and learning about product application.
5. Rich, berry makeup: Go bold with all the rich shades of nature. Deep roses and plums made appearances throughout the year in eyeshadow, blush and lip products. Accentuating features with a berry, monochromatic hue gives depth and a romantic presence.
6.Almond-shaped nails: Nail shape trends vary often, but the almond was a go-to this year. This shape creates a long, elegant silhouette and works well with any length.
7. Deconstructed curls: Whether your hair is mid-length, long or extensions; deconstructed, piecey curls give just the right movement and Hollywood glam. It can be dressed up or dressed down but always looks put together in just the right way.
8. Full body skincare: Exfoliation, hydration, red light therapy, massage and even scalp health are a hit this year. Your face isn’t the only part of your body that should receive VIP service. Treating your entire dermis is self care at its finest.
9. Mocha hair, makeup and nails: Mocha has been the new black this year. Shades of warm, velvety browns are seen in nails, low lights and makeup, bringing back a nod to retro ’90s but in today’s tawny tones.
10. Lashes, lashes and more lashes! Women of all ages definitely want to get their lash game on, and there is certainly something for everyone. Lash serums are everywhere and can help build stronger, longer lashes. This is a great at-home alternative for lash lovers who don’t necessarily want to have anything done to their lashes professionally but still want a little va-va-voom. Lash lifts and tints are a great way to give your natural lashes a makeover of their own with minimal maintenance and cost. If you really want to go big, you may want to try lash extensions for more of a dramatic look.
