Travel light, run far.
The rise of marathoners and the women hitting the pavement strong
By Justine Roper | Photos by Kate Treick Photography
It is summertime, when vacations are on everyone’s mind, and many are training their bodies to look and feel their best. For a growing number of women, especially those in their 30s, 40s and 50s, physical movement has become more important than ever. From pickleball to running, it is “in” to be fit. You’ve probably seen women in these age brackets on early beach mornings or neighborhood sidewalks. Alongside them are determined runners logging miles through the summer heat, fueled by podcasts, playlists or pure perseverance.
Running has taken off across the Gulf Coast and all around the world, especially since COVID, and not just in the literal sense. There’s a noticeable shift in who is showing up to run, walk and jog as well as how they’re doing it and why. Gabriela Garza and Lari Franklin from Pensacola’s beloved Running Wild store have graced the pavement for many years and are ready to talk about marathon training, summer motivation and the beauty of starting exactly where you are.
THE WOMEN BEHIND THE MILES
Franklin, RRCA certified running coach and training program director at Running Wild Pensacola, wasn’t always a long-distance runner.
“I was a sprinter and hurdler in high school,” she shared. “I used to just watch my husband run, and eventually I said, ‘Why not me too?’”
Today, she manages multiple training programs and helps dozens of people cross finish lines they never imagined were possible in their lifetime.
Garza, her co-coach and fellow RRCA-certified race director & run coach, brings her own inspiring journey to the table.
“I stopped running for eight years,” she explained. “I had spinal issues, foot surgery, pregnancies ... but I swam, walked, stayed active and eventually found my way back.”
She shared that after returning from her rehab plan, “I ran a 10K with no pain, then a half, then a full. And I haven’t stopped since.”
These two women are examples of how life can take you through the seasons, but consistency and finding enjoyment in a sport like this will show the dedication within. This gift is for anyone who desires it.
HEAT, HUMIDITY & THE MARATHON MINDSET
Summer training isn’t for the faint of heart, especially here in Florida. From high temperatures to busy schedules, for many runners, walkers and joggers, there is a constant tug-of-war between training and giving in to the temptations of comfort. But both Franklin and Garza agree that having the option of group training holds you accountable and creates a sense of ease with the structured workouts that are offered in their programs.
“There’s something about the group training dynamic,” Franklin said. “Even if it’s hot and miserable, you’re not alone. We’re out there together.”
Garza added, “People want that sense of progression. A lot of our runners start with 5Ks and work their way up. But they keep coming back because they’re chasing more than a medal. They’re chasing growth.”
When asked why so many people, particularly women, are drawn to the marathon, their answers reflected a form of reverence for the marathon distance. It appears to be about something deeper than fitness.
“It’s mental,” Garza said. “You think you’re prepared, but marathons will still humble you. And that’s why we love them: It’s like life.”
MYTH-BUSTER: WHO GETS TO CALL THEMSELVES A RUNNER?
One of the most persistent misconceptions in running? That you have to look a certain way to be a marathoner.
“I want people to know that we have runners in their 70s,” Garza enthusiastically shared. “In the Running Wild programs, there are curvy runners, tall runners, petite runners and even people who started walking a year ago. You do not have to be fast. You do not have to be thin. If you cover the distance, you’re a marathoner.”
Franklin agreed.
“Everyone’s afraid they’ll be the slowest. They never are. Every week, it changes. Someone will always be there to run with you.”
Whether you are a teacher, returning from maternity leave, in menopause, a busy lawyer or a former athlete recovering from life’s ups and downs, running can be for you if you desire it. Breaks are valid and often necessary. Rest is vital. There is space for having balance, and running can be included. That is often the benefit of group runs. You have a coach who programs safe and progressive workouts, community and accountability. All of which are there to help you succeed, no matter where you are in life.
SUMMER EXERCISE MUST-HAVES
Here are some packing recommendations for your next training adventure.
Electrolytes and a refillable water bottle: Dehydration hits harder in heat. Don’t wait until mile three or more to hydrate. Hydrate from start to finish.
A foam roller or massage ball: These are a lifesaver for stiff calves and tight hips after long runs or plane rides.
A cooling towel: Easy to wet, wring and wear around the neck or shoulders.
Your run, walk or jog, plan & backup plan: Print it. Stick to it. Adjust when needed, but having a visual reminder keeps you honest. Make sure to make adjustments based on the weather. It is ok to take a shorter route or walk indoors on the treadmill.
Supportive footwear: Always travel with your running shoes in your carry-on. Lost luggage shouldn’t derail your training.
THE BUILDING BLOCKS
OF RESILIENCE, ONE MILE AT A TIME
Franklin and Garza emphasize that the “mental miles” are just as important as the physical ones.
“We build that toughness together,” Franklin said. “You miss a week? Someone’s checking on you. You have a bad run? We talk about it. You think you can’t do it? We show you that you can.”
For Garza, it’s a personal passion.
“I’ve run races completely solo. But coaching is about making sure others don’t feel alone. We’re building a community where success looks different for everyone, and every finish line counts,” she said.
FINAL ENCOURAGEMENT: “JUST SHOW UP”
The most powerful, yet practical, advice both coaches offered? “Just show up.”
Running Wild’s programs are designed to be approachable, informative and community-driven. Whether you are new and nervous or a returning runner, the support system is built in. And if marathon training isn’t your thing? That’s okay too. There are other distance options, or you can use the program to build general strength and technique.
Whether you’re running on vacation, jogging around the block or walking your way through hard seasons, every step counts.
Join the Running Wild Marathon Training Program
Duration: 16 weeks
Cost: $150 (does not include race fee)
What’s included:
Weekly coached training sessions
Detailed training calendar and pace guides
Hydration gear: branded water bottle + electrolytes
Nutrition seminar
Free running form evaluation
Pelvic floor health talk (when available)
Email support and weekly accountability
Experienced pacers for all pace groups
When to register
Registration opens two to three weeks before the program begins. After Week 4 (12-mile long run), it’s difficult to catch up, so early registration is recommended.
Upcoming programs
Visit werunwild.com to learn more about the next training cycle or sign up for their 5K, 10K or half marathon training options.
ABOVE: Lari Franklin and Gabriela Garza are two of Running Wild’s coaches.
